Turn strategy into action.


Build strong foundations for what comes next.

Growth. Change. Business Improvement.

I help business owners, CEOs and leadership teams execute strategy and build strong operational foundations to reduce avoidable costs, improve performance and support growth.

I work alongside you, bringing clarity when direction is unclear, capability to connect the work across the business, and capacity to take pressure off your leadership team and move important work forward alongside the day-to-day.

Tiana Tait, founder of Insight Strategy Co. and Strategy & Execution Partner.

Growth changes what a business needs

  • As a business grows

    There are often more people, more decisions and more handovers. What worked well at one stage may not support the next.

    That does not mean the previous approach was wrong. The business has evolved, and it is asking more of you, your people and the way work gets done.

  • When too much still comes back to you

    Growth has changed your role. More decisions and approvals come back to you or a few key people, while day-to-day demands leave little room to work on what the business needs next.

    That reliance matters when you want to expand, attract investment or prepare for a future sale.

  • Systems are in place, but workarounds remain

    People still work manually and each site or team has its own approach. Rework, delays and inconsistent service start to feel normal. A new system or AI tool can become another shiny new toy if the underlying issue remains.

    Quick fixes ease the immediate pressure, then the same problems return.

  • Not everything can be the priority

    Several priorities may be valid. When everything is treated as equally urgent, teams make the trade-offs through competing workloads, slower decisions and effort spread too thin.

  • The strategy is agreed. Who will carry it forward?

    The board or leadership team has agreed the direction. The work now needs clear ownership, resources and someone with the capacity and capability to lead implementation.

  • When the foundations haven't kept pace, it costs the business time, money and opportunities to grow.

    Duplicated work, lost capacity and delays all add up. Revenue may be growing while the time, overhead and effort needed to support it grow too. Costs become harder to trace and risks need attention.

Experience behind the work

More than 30 years working with businesses and within them, including nearly 20 years in commercial banking. That work meant understanding the business behind the numbers: its cash flow, risk, operations and capacity to carry its plans forward.

Experience developing and writing strategy, aligning leaders, establishing operational rhythm and coordinating changes across people, processes, technology and governance.

Master of Business Administration, Griffith University. Griffith Award for Academic Excellence, 2021.

What sits beneath the surface.

Growing pains can show up in different parts of the business.

A new system can expose an unclear process, while a stretched team may need clearer priorities as well as more people. Customer frustration can begin with a handover no one clearly owns.

Your business operating system is how the whole organisation works together, with people at its centre. It connects direction and your products or services with leadership, culture, roles, ways of working, technology, finances and partnerships.

I look at how those connections support your people, business performance and ability to adapt.

How I Can Support Your Business

Different businesses need different support.

The starting point depends on what’s happening in yours.


Regular support alongside your leadership team

Fractional Strategy & Execution Support provides regular senior capacity to develop the direction, strengthen how the business runs and move agreed priorities into practice.

I work alongside your leadership team to connect the work across the organisation, coordinate implementation and keep decisions and responsibilities clear.

Meet Tiana

Tiana Tait, founder of Insight Strategy Co. and Strategy & Execution Partner.
Tiana Tait, founder of Insight Strategy Co. and Strategy & Execution Partner.

I'm Tiana Tait, founder of Insight Strategy Co.

I love getting to know the people behind a business, understanding what they are working towards and helping turn that direction into practical work.

I'd love to hear what's happening in your business and talk about how I might help. I look forward to our conversation.

T x

Tiana Tait, founder of Insight Strategy Co. and Strategy & Execution Partner.

Start a Conversation

Whether you are developing the direction for your business, strengthening how it runs or working through implementation, I'd welcome a conversation.

We can talk about what you are working towards, what is already in place and where support could be useful.

Where relevant, I can also share my private portfolio with more about my experience.